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Content Hub Operations is how University Communications and Marketing refers to the collective set of tools including the Sitecore Content Hub Content Marketing Platform, or CMP; Marketing Resource Management, or MRM; and Digital Apps Connector, or CI HUB. Together, Content Hub Operations becomes a centralized tool set used for managing the ideation, creation and distribution of content within MSUToday. Content Hub Operations is currently used exclusively by University Communications and Marketing staff.
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Users of Sitecore Content Hub will have the ability to:
All images must be loaded into the Content Hub DAM before they can be added to a content item. In-line images, carousels and quotes can be created as part of the content creation process. See “Load Text” for specific instructions.
The URL is controlled by the item name. This field can be updated up until the point of taxonomy validation. Once the item has been prepared for publishing, the URL cannot be changed.
The content type cannot be changed once the item has been created. Delete the item and initiate a new content item.
You’ll need to manually type the link. See “Prepare to Publish” for more information.
A user’s abilities within Content Hub Ops are controlled by their user group assignments.
Work, Search and Calendar functions appear under the Content tab in Content Hub Ops.
Text-based search and filters make it easy to find content within Content Hub Ops.
Various view formats enable a traditional calendar perspective of planned and published content.
The selection of a Content Sub-Type determines the Content Template. Templates determine available data fields, structure and layout of content items.
Content items flow through various workflows, depending on the content sub-type.
The following pages offer step-by-step instructions for each state in the content production workflow. Follow these steps, in order, as dictated by the content sub-type and content template needs for the project.
Documentation updated: June 18, 2025
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Note: Not all workflows follow all these formal steps, but the general content creation process is similar across all content types.