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Content Hub Operations

Content Hub Operations

Content Hub Operations is how University Communications and Marketing refers to the collective set of tools including the Sitecore Content Hub Content Marketing Platform, or CMP; Marketing Resource Management, or MRM; and Digital Apps Connector, or CI HUB. Together, Content Hub Operations becomes a centralized tool set used for managing the ideation, creation and distribution of content within MSUToday. Content Hub Operations is currently used exclusively by University Communications and Marketing staff.

User Functionalities

Users of Sitecore Content Hub will have the ability to:

  • Plan, create, draft and manage structured content, primarily MSUToday Stories at launch, using predefined content templates and metadata tagging. Other structured content types and distribution channels will be developed in the future.
  • Review, collaborate and approve content using built-in workflow systems.
  • Conduct detailed searches for content and digital assets from the central Content Hub repository using full-text searches combined with comprehensive facets and filtering options.
  • Comment and collaboratively edit content to streamline review and feedback processes.
  • Use the calendar to plan, schedule and organize publishing timelines, providing visibility into upcoming content and ensuring alignment across teams.

Platform Benefits

  • A single, unified platform to manage and track all content and digital assets
  • Structured and predefined workflows guiding content from initial draft through final publication
  • Built-in collaboration, review and approval processes enhancing productivity and efficiency
  • Ensures consistent formatting, metadata application and comprehensive tagging across all digital content

Frequently Asked Questions

All images must be loaded into the Content Hub DAM before they can be added to a content item. In-line images, carousels and quotes can be created as part of the content creation process. See “Load Text” for specific instructions. 

The URL is controlled by the item name. This field can be updated up until the point of taxonomy validation. Once the item has been prepared for publishing, the URL cannot be changed.

The content type cannot be changed once the item has been created. Delete the item and initiate a new content item.

You’ll need to manually type the link. See “Prepare to Publish” for more information.

Using Content Hub Operations

User Roles and Groups

A user’s abilities within Content Hub Ops are controlled by their user group assignments.

Review access.

Navigating Ops

Work, Search and Calendar functions appear under the Content tab in Content Hub Ops.

Navigate Ops

Searching for Content

Text-based search and filters make it easy to find content within Content Hub Ops.

Search now.

Using the Calendar

Various view formats enable a traditional calendar perspective of planned and published content. 

Explore views.

Creating Content

Content Types, Sub-Types and Templates

The selection of a Content Sub-Type determines the Content Template. Templates determine available data fields, structure and layout of content items. 

Discover options.

Workflows Overview

Content items flow through various workflows, depending on the content sub-type.

Review the process.

Content Workflow Detailed Instructions

The following pages offer step-by-step instructions for each state in the content production workflow. Follow these steps, in order, as dictated by the content sub-type and content template needs for the project. 

Note: Not all workflows follow all these formal steps, but the general content creation process is similar across all content types. 

 

Documentation updated: June 18, 2025

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Content Hub Operations