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Michigan State University
Michigan State University
Digital Experience Studio

University Communications and Marketing

Digital Experience Studio

  • Experience Program
    • Website Project Process
    • Working with a Vendor
    • Glossary
    • Taxonomy Data Dictionary
  • |
  • Experience Design
    • Website Strategy
    • Website Structure
    • Information Architecture and Navigation
    • User-Centered Design Conventions
    • Common UX Issues
    • Enterprise Design System
    • Content Planning
    • Creating Accessible Content
    • Taxonomy and Filters
  • |
  • Website Technology
    • Web Standards
    • Search Engine Optimization
    • Cascade CMS
    • Sitecore CMS
    • Content Hub Overview
    • Content Hub DAM
    • Content Hub Operations

    SitecoreAI

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  • Social Media
    • Alt Text Bookmarklet
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    • Social Media and Web Integration
    • Sprinklr

    Sprinklr

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  • Analytics
    • Google Analytics (GA4)
    • Testing
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    Google Analytics

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  • News and Events
    • News and Updates
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Digital Experience Studio

University Communications and Marketing

  • Experience Program
  • Experience Design
  • Website Technology
  • Social Media
  • Analytics
  • News and Events

< Experience Program

  • Website Project Process
  • Working with a Vendor
  • Glossary
  • Taxonomy Data Dictionary

< Experience Design

  • Website Strategy
  • Website Structure
  • Information Architecture and Navigation
  • User-Centered Design Conventions
  • Common UX Issues
  • Enterprise Design System
  • Content Planning
  • Creating Accessible Content
  • Taxonomy and Filters

< Website Technology

  • Web Standards
  • Search Engine Optimization
  • Cascade CMS
  • Sitecore CMS
  • Content Hub Overview
  • Content Hub DAM
  • Content Hub Operations

SitecoreAI

Sitecore user login

< Social Media

  • Alt Text Bookmarklet
  • Meta Ad Pixel
  • Social Media and Web Integration
  • Sprinklr

Sprinklr

Sprinklr user login

< Analytics

  • Google Analytics (GA4)
  • Testing
  • Data Visualization

Google Analytics

Google Analytics user login

< News and Events

  • News and Updates
  • Events and Trainings
Digital Experience Studio > Experience Design >

Search, Taxonomy, Filters and Drop-downs

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Search, Taxonomy, Filters and Drop-downs

Building Blocks for Good Content Experiences

For content-heavy websites, users require a means to sort through the volume of content to find what they need. Making it easy for users to find the content they seek will improve their website experience and overall impression of the unit’s website and, by extension, the brand. This applies to all sorts of content: people directory, program information, news stories, events and more. 

Search

All university websites are required to use the enterprise search tool. See the Search Tool page in the “MSU Web Standards” for additional information.

Quality search experiences are tailored to context. For example, when searching in a people directory, users should be able to search by name, partial name, keyword, department, email and role. Results should automatically omit matches for terms in non-people directory fields. Searching the people directory for the word “Spanish” would return individuals from the Spanish program in the Department of Linguistics, Languages and Cultures, but not news stories containing the word “Spanish” because the context indicates the user is searching for a person.

Faceted searches allow users to filter search results using preset filters. Facets help narrow results to enable the user to more easily find what they’re looking for, such as by limiting results to a particular website or filtering by event category.

Research insights: In MSU’s user research testing for the people directory, most participants defaulted to website keyword search first when tasked with searching for individuals. The directory was typically used most often if the user had a specific name to search. “Areas of Expertise” was used when searching for faculty members. 

Metadata and Taxonomy

Metadata refers to fields or attributes on content that describe the content. It can be used to help users find, browse and search content. Website administrators and content authors can use it to display content based on certain values and to track information about content for measurement and reporting.

Taxonomy refers to controlled, predefined lists of options that can be selected for taxonomy-based metadata fields. Taxonomy ensures consistency in the way that content is described and organized. Taxonomy describes what the content is and is about.

MSU has worked to develop global metadata fields and taxonomies to power the enterprise marketing technology systems, including the content management system. These metadata fields and the values in these global taxonomies can also be used in non-enterprise technology platforms. Using the same metadata and taxonomy options across systems supports efforts to share content and content experiences across systems and enables communicators to report on content performance across platforms.  

Filters and Drop-downs

Navigation and filters can enable browsing of content using taxonomy lists and metadata fields. For example, news and stories can be browsed by categories and keywords. Browsing options can be handled using navigation to filtered pages or on-page filters using drop-down menu options.

Filter Best Practices

  • Predictable: Users should be able to intuit what filter values they’ll find within a given filter category and understand the differences between categories. This is critical on mobile, when designs often use collapsed accordions to contain filter values.
  • Free of jargon: Labels should be clear and easy to understand. Avoid the use of jargon.
  • Prioritized: Organization of filter categories and values ensures users can easily find desired filters. Order options according to importance. Categories higher in the list receive more attention. 

Drop-down Best Practices

  • Avoid choice overload. Too many options in a drop-down is overwhelming. It also can create a horrible experience when viewed on a mobile device. University Communications recommends there be no more than ten options available in a drop-down filter.
  • Avoid interacting menus. Options in one menu should not change when users select something in another menu on the same page.
  • Unavailable options should be grayed out to make it clear that they cannot be selected.
  • Drop-down boxes should not be used for data that is very familiar to users, such as day, month or the year of their birth.
  • The menu label or field description should remain in view when the drop-down is open.
  • Keyboard input should be supported to navigate within a drop-down. 

MSU’s Global Filters

MSU’s key experience features — program finder, people directory, news and events — were designed with global filter options based on the university global taxonomy. These filters were developed after an extensive university-wide audit of existing filters, multiple rounds of user testing and external research. 

For Sitecore users: 

  • Units working with University Communications and Marketing and/or RDA will receive a recommended suggestion set for filters on features in use. Alternatives can be selected from the predefined list. 

For non-Sitecore users:

  • Units using non-Sitecore content management systems, or CMS, are encouraged to follow the MSU preapproved taxonomy for filters. This ensures that users have a common experience across university-affiliated websites, regardless of the CMS supporting the website on the backend. 

For all users:

  • Units should limit their selection to ten items per filter field. 
  • Additions to the list can be requested. Requests will be evaluated in the context of the global user experience. If the request is approved, the new items be added to the global list of available options. If the request is denied, alternatives will be recommended. 

Preapproved Filter Options

  • Program Finder
  • People Directory
  • News
  • Events
Program Levels
  • Undergraduate major
  • Undergraduate minor
  • Undergraduate certificate
  • Master's degree
  • Doctoral degree
  • Graduate certificate
  • Graduate professional degree
  • Non-degree certificate
Program Format
  • In person
  • Online
  • Hybrid
Employment Category Field
  • Faculty and Academic Staff
  • Adjunct Faculty
  • Affiliates
  • Advisors
  • Alumni Council Members
  • Leadership
  • Graduate Students
  • Postdoctoral Fellows / Research Associates
  • Retired Faculty and Academic Staff
  • Student Employees
  • Administrative Staff
Pronouns
  • She/her/hers
  • He/him/his
  • They/them/theirs
  • No pronouns, just use my name
  • Enter your own: (open text field)
Areas of Expertise Field
  • Varies by college
Offices and Center Field
  • Academic Advisors
  • Admissions
  • Advisory Board
  • Career Center
  • Computing Services
  • Development and Alumni
  • Graduate
  • K-12 Outreach
  • Marketing and Communications
  • Research
  • Academic Affairs
  • Advising
  • Continuing Education
  • Student Life
  • Undergraduate
News Category Field
  • Inclusive Community
  • Outreach and Engagement
  • Research and Grants
  • Careers and Networking
  • Student Organizations
  • Future Students
  • Current Students
  • Alumni and Donors
  • Faculty and Staff
  • Honors and Awards
  • Transfer Students
  • K-12
  • Industry and Government
  • Public / General
  • Continuing Education
  • MSU / College
News Date Range Field
  • All dates
  • Yesterday
  • Past Week
  • Past Month
  • Past Year
  • Specific Dates (calendar picker)
News Type Field
  • Publications and Newsletters
  • Photo and Video
  • Podcasts
  • In Memoriam
  • Story
  • Press Release
  • Announcements
  • Featured Event
  • Series
  • From the President
  • From the Chair
  • Collection
  • Blogs
  • Speeches and Op-Eds
  • Messages and Statements
Date Range Field
  • All Dates
  • Today
  • Tomorrow
  • This Week
  • This Month
  • Specific Dates (calendar picker)
Event Type Field
  • Conference / Symposium
  • Exhibition
  • Meeting / Information Session
  • Lecture / Seminar
  • Workshop
  • Graduate Defense
  • Social Event / Reception
  • Tour
  • Program / Class
  • Concert / Performance
  • Camp
  • Fitness / Recreational Sport
  • Film / Screening
  • Recruitment
     
Event Category Field
  • Inclusive Community
  • Outreach and Engagement
  • Research
  • Honors / Awards
  • Careers and Networking
  • Student Organizations
  • Continuing Education
  • MSU / College
  • Doctoral Defenses
  • Admissions Events
Event Audience Field
  • Future Students
  • Transfer Students
  • Current Students
  • K-12
  • Alumni
  • Donors
  • Public / General
  • Industry Professionals
  • Alumni and Donors
  • Faculty and Staff
     

Additional Information

User-Centered Design Conventions

Review best practices for crafting website user experiences. 

Learn more

Common UX Issues

Beware these common user experience issues when designing a website. 

View the list

Content Planning

Use the content inventory, audit and priority guide to plan effective content for the website.

Get started

Metadata and Taxonomy

Learn more about metadata, taxonomy and the importance of standardized taxonomies at MSU.

Learn more

Documentation updated: June 15, 2026