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Michigan State University
Michigan State University
Digital Experience Studio

University Communications and Marketing

Digital Experience Studio

  • Experience Program
    • Website Project Process
    • Working with a Vendor
    • Glossary
    • Taxonomy Data Dictionary
  • |
  • Experience Design
    • Website Strategy
    • Website Structure
    • Information Architecture and Navigation
    • User-Centered Design Conventions
    • Common UX Issues
    • Enterprise Design System
    • Content Planning
    • Creating Accessible Content
    • Taxonomy and Filters
  • |
  • Website Technology
    • Web Standards
    • Search Engine Optimization
    • Cascade CMS
    • Sitecore CMS
    • Content Hub Overview
    • Content Hub DAM
    • Content Hub Operations

    SitecoreAI

    Sitecore user login
  • |
  • Social Media
    • Alt Text Bookmarklet
    • Meta Ad Pixel
    • Social Media and Web Integration
    • Sprinklr

    Sprinklr

    Sprinklr user login
  • |
  • Analytics
    • Google Analytics (GA4)
    • Testing
    • Data Visualization

    Google Analytics

    Google Analytics user login
  • |
  • News and Events
    • News and Updates
    • Events and Trainings
Digital Experience Studio

University Communications and Marketing

  • Experience Program
  • Experience Design
  • Website Technology
  • Social Media
  • Analytics
  • News and Events

< Experience Program

  • Website Project Process
  • Working with a Vendor
  • Glossary
  • Taxonomy Data Dictionary

< Experience Design

  • Website Strategy
  • Website Structure
  • Information Architecture and Navigation
  • User-Centered Design Conventions
  • Common UX Issues
  • Enterprise Design System
  • Content Planning
  • Creating Accessible Content
  • Taxonomy and Filters

< Website Technology

  • Web Standards
  • Search Engine Optimization
  • Cascade CMS
  • Sitecore CMS
  • Content Hub Overview
  • Content Hub DAM
  • Content Hub Operations

SitecoreAI

Sitecore user login

< Social Media

  • Alt Text Bookmarklet
  • Meta Ad Pixel
  • Social Media and Web Integration
  • Sprinklr

Sprinklr

Sprinklr user login

< Analytics

  • Google Analytics (GA4)
  • Testing
  • Data Visualization

Google Analytics

Google Analytics user login

< News and Events

  • News and Updates
  • Events and Trainings
Digital Experience Studio > Social Media >

Social Media and Web Integration

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Michigan State University 408 West Circle Drive East Lansing, MI 48824

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  • Visit our TikTok page

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Integrating Social Media and Websites

Social Media Icons

Follow social media network guidelines for displaying channel icons and buttons. A few common guidelines are listed below. Information on guidelines for social networks is commonly found in the “about” and “guidelines” sections of the company’s website.

  • Facebook: https://about.meta.com/brand/resources/facebook/logo/  
  • Flickr: https://www.flickrhelp.com/hc/en-us/articles/4404071066260-Brand-guidelines
  • Foursquare: https://foursquare.com/about/logos
  • Instagram: https://about.meta.com/brand/resources/instagram/instagram-brand/
  • LinkedIn: https://developer.linkedin.com/documents/branding-guidelines
  • Pinterest: https://business.pinterest.com/en/brand-guidelines
  • Snapchat: https://snap.com/en-US/brand-guidelines
  • Threads: https://about.meta.com/brand/resources/instagram/threads/
  • TikTok: https://developers.tiktok.com/doc/getting-started-design-guidelines
  • Tumblr: https://tumblr.com/docs/en/trademark_guidelines
  • X: https://about.x.com/en/who-we-are/brand-toolkit
  • YouTube: https://youtube.com/yt/brand
     

Social Media Promotion

University Social Media Directory

There is an official curated directory of select social media accounts for units across the university, hosted at msu.edu/social. There are several parameters used in deciding which accounts may be listed, including, but not limited to: recency of activity, number of followers and strategic importance of unit to key audiences. Units can submit accounts for consideration to be included, but not all requests will be approved. 

Channel Promotion on Websites

Sitecore users can use a Social Share component to promote links to social media channels. This component can be placed in any grid on a Sitecore website. 
 

Social Media Directory

Request to include unit social media accounts in the MSU directory

Submit a request

Social Share Component

SitecoreAI's dedicated component for channel promotion

Learn more

Social Media Gallery Embed

Sprinklr users can use the Sprinklr Gallery feature to create a feed of social media posts that can be embedded into a webpage. The feed embed is customizable to meet brand standards and website aesthetic. The content in the feed updates automatically based on settings in the Sprinklr Gallery. 

Using Sprinklr Gallery

Use Sprinklr to curate social media posts to embed in a website gallery

Learn more
A screenshot of an Instagram gallery on a webpage

Open Graph and X Cards

Open graph tags are standard tags used by many social media channels, including Facebook, to display summaries and media when a link to an individual webpage is shared on the channel. 

X cards, also known as Twitter Cards, make it possible to attach media experiences to X (formerly Twitter) posts linking to content on a website.

Social media managers should work with their website administrator and website content creators to ensure open graph tags and X cards are available and properly used.

Open Graph Tags

Explore tags supported by most social media and search engines

Learn more

X Cards

Explore X-specific formatting for page card display

Learn more

 

Documentation updated: June 15, 2026