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Michigan State University
Michigan State University
Digital Experience Studio

University Communications and Marketing

Digital Experience Studio

  • Experience Program
    • Website Project Process
    • Working with a Vendor
    • Glossary
    • Taxonomy Data Dictionary
  • |
  • Experience Design
    • Website Strategy
    • Website Structure
    • Information Architecture and Navigation
    • User-Centered Design Conventions
    • Common UX Issues
    • Enterprise Design System
    • Content Planning
    • Creating Accessible Content
    • Taxonomy and Filters
  • |
  • Website Technology
    • Web Standards
    • Search Engine Optimization
    • Cascade CMS
    • Sitecore CMS
    • Content Hub Overview
    • Content Hub DAM
    • Content Hub Operations

    SitecoreAI

    Sitecore user login
  • |
  • Social Media
    • Alt Text Bookmarklet
    • Meta Ad Pixel
    • Social Media and Web Integration
    • Sprinklr

    Sprinklr

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  • |
  • Analytics
    • Google Analytics (GA4)
    • Testing
    • Data Visualization

    Google Analytics

    Google Analytics user login
  • |
  • News and Events
    • News and Updates
    • Events and Trainings
Digital Experience Studio

University Communications and Marketing

  • Experience Program
  • Experience Design
  • Website Technology
  • Social Media
  • Analytics
  • News and Events

< Experience Program

  • Website Project Process
  • Working with a Vendor
  • Glossary
  • Taxonomy Data Dictionary

< Experience Design

  • Website Strategy
  • Website Structure
  • Information Architecture and Navigation
  • User-Centered Design Conventions
  • Common UX Issues
  • Enterprise Design System
  • Content Planning
  • Creating Accessible Content
  • Taxonomy and Filters

< Website Technology

  • Web Standards
  • Search Engine Optimization
  • Cascade CMS
  • Sitecore CMS
  • Content Hub Overview
  • Content Hub DAM
  • Content Hub Operations

SitecoreAI

Sitecore user login

< Social Media

  • Alt Text Bookmarklet
  • Meta Ad Pixel
  • Social Media and Web Integration
  • Sprinklr

Sprinklr

Sprinklr user login

< Analytics

  • Google Analytics (GA4)
  • Testing
  • Data Visualization

Google Analytics

Google Analytics user login

< News and Events

  • News and Updates
  • Events and Trainings
Digital Experience Studio > Experience Program >

Website Project Process

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Website Project Process

Planning a Website Project

University Communications and Marketing has developed a framework for website projects that includes project stages and a comprehensive list of required and optional tasks. The tasks included in a project will depend on the size and complexity of a project and the needs of a unit.

Units may choose to do this work on their own; this is a more common approach for units with more resources or for smaller and less complex websites. Alternatively, the unit may opt to work with a preferred vendor partner. This is more common for units with fewer resources and for larger or strategic websites, particularly those that serve prospective students, current students and alumni audiences. 

Building a Website

When it comes to building a website, units may choose to work on their own, using resources and training provided by University Communications and Marketing or with MSU’s preferred vendor, RDA. RDA is a Platinum Partner with Sitecore and has significant experience designing and building sites in Sitecore, including numerous MSU sites. RDA built the MSU component library and handles all development work required for a website project, such as when a new component is needed. 

Fast Track

This approach is for small, simple websites that do not serve strategic audiences. University Communications and Marketing trains the unit staff. Units build the website entirely on their own.

Plans Only

RDA provides blueprints (e.g., wireframes and layouts). University Communications and Marketing trains unit staff. Units build the website using the provided blueprints.

Built Together

RDA provides blueprints. University Communications and Marketing trains unit staff. RDA and unit staff co-build the website, with the unit building some sections in order to reduce costs.

Built by RDA

RDA builds the website for the unit, including content migration. University Communications and Marketing trains unit staff. Unit manages the website content moving forward after launch.

Getting Started

To get access to Sitecore, complete the site inquiry form linked below. The program manager will contact the unit to explore the scope of the website and unit needs and will discuss the website creation process.  

For units building a website on their own, a website request form must be submitted to provide additional details necessary to create the website container; training is provided and then users can begin work. 

For projects involving our vendor partner, additional meetings may be scheduled to initiate project discovery, define the scope of work and kick off the project.

Site Inquiry

Start a website project by contacting our team. University Communications and Marketing will follow up with additional information following inquiry.

Submit a request
A photo of Olds Hall. Two students walk in front of the building. The trees are just starting to turn to fall colors.

Additional Resources

An illustration of a website viewed on desktop, laptop, tablet and phone, with the content adapting to the space available on the screen.

Website Strategy

Whether a unit works on its own or with a vendor, it is a best practice to start website projects with a website strategy. Learn more and explore resources for creating a strategy.

Learn more

Working With a Vendor

Explore the process of working with a vendor on a website project. Learn more about possible project activities, who is involved and what costs may apply.

Learn more
Two individuals stand in front of a white board. The whiteboard is covered with sticky notes labeled with marketing terms and wireframe mockups for a website.

Documentation updated: June 15, 2026