Google Analytics
University Communications and Marketing recommends the use of Google Analytics 4, or GA4, for web analytics. All websites created in Sitecore XM Cloud receive basic implementation of GA4 upon site launch. Read more about GA4 resources and documentation.
Testing
Units can conduct experiments on their digital channels to optimize their communications content and improve performance toward goals. Learn how to develop, execute and evaluate a testing plan and access resources to support unit efforts.
Data Presentation
Data visualizations and presentation decks enable users to more easily understand and interpret the data available from channel analytics platforms. Review some best practices and identify tools to help share the unit data’s story with internal stakeholders.
Social Media Analytics at UComms
Read about how the University Communications and Marketing social media group uses analytics in their work.
Sprinklr Analytics and Reporting Tools
Review analytics, reporting dashboards and presentation tools available to Sprinklr users.