Social Media

University Communications and Marketing

Digital Experience Studio

Social Media

Sprinklr

Sprinklr is MSU’s enterprise social media management platform. Learn about the capabilities, how to purchase unit access and view training resources and documentation for the platform.

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Screenshot of the Sprinklr menu featuring several columns of links to various features.

Screenshot of an Instagram image with the alt text revealed in white text with dark green highlights.

Alt Text Bookmarklet

The Alt Text Bookmarklet tool can be used to reveal alt text on Instagram posts. This can help a user determine if the content is appropriate for sharing on unit channels without installing alt text reading software.

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Meta Ad Pixel

Conversion-based paid advertising on Facebook and Instagram requires use of institutional Meta pixels. Learn about available event conversions, request access and find resources for Meta support.

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A photo of a woman's hands holding a smart phone. The screen is lit blue and there are Facebook Like and Love icons floating out of the screen, along with white lines connecting all the icons.

A view looking down on a collaborative workspace showing two pairs of hands, one holding a phone and one typing on a laptop. Two other laptops, a notebook and a pot of tea sit on the table.

Integrating Social Media and Websites

Tools and tactics for integrating social media and website content include social account promotion links, the university social media directory, Sprinklr Gallery embeds, open graph tagging and X cards.

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Additional Resources

Social Media Best Practices

Get tips for best practices on key social media channels.

Visit website

Social @ Michigan State

Join MSU’s social media professionals campus community.

Check out S@MS

Social Media Directory

Quickly find top-level university-affiliated social accounts.

View directory