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Michigan State University
Michigan State University
Digital Experience Studio

University Communications and Marketing

Digital Experience Studio

  • Experience Program
    • Website Project Process
    • Working with a Vendor
    • Glossary
    • Taxonomy Data Dictionary
  • |
  • Experience Design
    • Website Strategy
    • Website Structure
    • Information Architecture and Navigation
    • User-Centered Design Conventions
    • Common UX Issues
    • Enterprise Design System
    • Content Planning
    • Creating Accessible Content
    • Taxonomy and Filters
  • |
  • Website Technology
    • Web Standards
    • Search Engine Optimization
    • Cascade CMS
    • Sitecore CMS
    • Content Hub Overview
    • Content Hub DAM
    • Content Hub Operations

    SitecoreAI

    Sitecore user login
  • |
  • Social Media
    • Alt Text Bookmarklet
    • Meta Ad Pixel
    • Social Media and Web Integration
    • Sprinklr

    Sprinklr

    Sprinklr user login
  • |
  • Analytics
    • Google Analytics (GA4)
    • Testing
    • Data Visualization

    Google Analytics

    Google Analytics user login
  • |
  • News and Events
    • News and Updates
    • Events and Trainings
Digital Experience Studio

University Communications and Marketing

  • Experience Program
  • Experience Design
  • Website Technology
  • Social Media
  • Analytics
  • News and Events

< Experience Program

  • Website Project Process
  • Working with a Vendor
  • Glossary
  • Taxonomy Data Dictionary

< Experience Design

  • Website Strategy
  • Website Structure
  • Information Architecture and Navigation
  • User-Centered Design Conventions
  • Common UX Issues
  • Enterprise Design System
  • Content Planning
  • Creating Accessible Content
  • Taxonomy and Filters

< Website Technology

  • Web Standards
  • Search Engine Optimization
  • Cascade CMS
  • Sitecore CMS
  • Content Hub Overview
  • Content Hub DAM
  • Content Hub Operations

SitecoreAI

Sitecore user login

< Social Media

  • Alt Text Bookmarklet
  • Meta Ad Pixel
  • Social Media and Web Integration
  • Sprinklr

Sprinklr

Sprinklr user login

< Analytics

  • Google Analytics (GA4)
  • Testing
  • Data Visualization

Google Analytics

Google Analytics user login

< News and Events

  • News and Updates
  • Events and Trainings

Crafting branded digital experiences for Spartans

Best practices, resources and documentation for enterprise marketing technology platforms

Each of our digital channels tells a part of MSU’s story, helping to make connections and contributing to the Spartan experience. 

There are thousands of websites, social media accounts, email newsletters and applications that our audiences use to communicate with MSU. To them, these channels all represent Michigan State University. To us, these all represent opportunities to build relationships and provide a quality experience.

As communications professionals at MSU, we’re tasked with providing these audience members with a seamless branded experience that meets their wants and needs, regardless of how a visitor chooses to interact with our brand.

Michigan State University

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Contact us

517-355-7505

Address

Michigan State University 408 West Circle Drive East Lansing, MI 48824

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EXPERIENCE PROGRAM

University Communications and Marketing is working to provide a quality digital experience to audiences, help units fulfill their business needs and help campus communicators work in more effective and efficient ways.

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EXPERIENCE DESIGN

Experience design and research impact all digital channels through content architecture, channel integration, page layout design and navigation.

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MSU BRAND STUDIO

The MSU Brand Studio provides guidance on telling the MSU story with a clear and consistent voice and visual identity. Brand alignment is an important aspect of creating a quality digital experience. 

Visit MSU Brand Studio
 
 
 
 
 
 

WEBSITE TECHNOLOGY

Web standards and SEO best practices guide web design and build practices on any content management system. Documentation and support are available for Cascade and Sitecore.

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SOCIAL MEDIA

The technology side of social media is a complicated space. View documentation and support for MSU’s alt text bookmarklet, Meta ad pixels and Sprinklr enterprise system. 

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ANALYTICS

Measuring performance toward goals, optimizing to improve performance and sharing learned insights are key to developing a mature communications practice.

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WEBSITE PROJECT PROCESS

Websites may vary in size and complexity and have different audiences and goals, but there are common steps in the process for every project.

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TAXONOMY DATA DICTIONARY

Learn More

Discover the Experience Program

Request a Consultation

Explore the MSU Brand Studio

MARKETING TECHNOLOGY GLOSSARY

Marketing technology comes with its own language. This reference guide can explain unfamiliar terminology.

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MSU’s systems utilize standardized taxonomies for various metadata fields. This guide includes the standard taxonomies and available fields and explains the importance of standardizing taxonomies to website visitors and for analytics.

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