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Michigan State University
Michigan State University
Digital Experience Studio

University Communications and Marketing

Digital Experience Studio

  • Experience Program
    • Website Project Process
    • Working with a Vendor
    • Glossary
    • Taxonomy Data Dictionary
  • |
  • Experience Design
    • Website Strategy
    • Website Structure
    • Information Architecture and Navigation
    • User-Centered Design Conventions
    • Common UX Issues
    • Enterprise Design System
    • Content Planning
    • Creating Accessible Content
    • Taxonomy and Filters
  • |
  • Website Technology
    • Web Standards
    • Search Engine Optimization
    • Cascade CMS
    • Sitecore CMS
    • Content Hub Basics
    • Content Hub DAM
    • Content Hub Operations

    SitecoreAI

    Sitecore user login
  • |
  • Social Media
    • Alt Text Bookmarklet
    • Meta Ad Pixel
    • Social Media and Web Integration
    • Sprinklr

    Sprinklr

    Sprinklr user login
  • |
  • Analytics
    • Google Analytics (GA4)
    • Testing
    • Data Visualization

    Google Analytics

    Google Analytics user login
  • |
  • News and Events
    • News and Updates
    • Events and Trainings
Digital Experience Studio

University Communications and Marketing

  • Experience Program
  • Experience Design
  • Website Technology
  • Social Media
  • Analytics
  • News and Events

< Experience Program

  • Website Project Process
  • Working with a Vendor
  • Glossary
  • Taxonomy Data Dictionary

< Experience Design

  • Website Strategy
  • Website Structure
  • Information Architecture and Navigation
  • User-Centered Design Conventions
  • Common UX Issues
  • Enterprise Design System
  • Content Planning
  • Creating Accessible Content
  • Taxonomy and Filters

< Website Technology

  • Web Standards
  • Search Engine Optimization
  • Cascade CMS
  • Sitecore CMS
  • Content Hub Basics
  • Content Hub DAM
  • Content Hub Operations

SitecoreAI

Sitecore user login

< Social Media

  • Alt Text Bookmarklet
  • Meta Ad Pixel
  • Social Media and Web Integration
  • Sprinklr

Sprinklr

Sprinklr user login

< Analytics

  • Google Analytics (GA4)
  • Testing
  • Data Visualization

Google Analytics

Google Analytics user login

< News and Events

  • News and Updates
  • Events and Trainings
Digital Experience Studio > Website Technology >

Content Hub DAM

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Content Hub DAM

Content Hub DAM is a central repository for storing, managing and distributing final, deliverable digital assets (e.g., photos, videos, design files) used by UCAM to create quality experiences for our audiences. In the future, the DAM will become the technical infrastructure behind the photos.msu.edu website and university staff will be able to use photos from the DAM through this Spartan Asset Portal.

Key Features

  • Upload assets to the DAM and tag them using a combination of automatically extracted metadata and manually applied tags
  • Review and approve/reject assets using a workflow system
  • Search for assets using traditional full-text search as well as a combination of facets and filters
  • Comment and annotate on assets for a collaborative review and editing process
  • Create multiple different variations of assets to deliver to different channels, including directly adding to a Sitecore website, using public links

Information for DAM Users

Guidance for UCAM Staff DAM Use

FAQs and guidance specific to University Communications and Marketing Staff

View the guide
Olds Hall window framed by summer leaves

Create and Edit Assets

Creating and Editing Assets

Upload assets and edit taxonomy for assets.

Load assets

Taxonomy Reference Guide

Learn the intent for each taxonomy field.

Choose tags

Video Captions

Attach video captions to video files.

Attach captions

Workflow Controls

Asset Workflow

Assets are submitted for approval through a workflow.

Validate assets

Restricting Visibility

Assets can be restricted to certain user groups.

Limit access

Creating Hidden Assets

Assets can be hidden for admin use only. 

Hide assets

Use and Share Assets

Search for Assets

Use search, filters and facets to find assets.

Find assets

Asset Collections

Create, manage and share collections.

Group assets

Create Public Links

Add images to web properties using public links.

Create links

Share Assets with Media

UCAM staff can use public collections to share with media.

Share assets

Information for Admins

DAM User Roles

System Admins can create users and grant role-based permissions.

Explore roles

Edit Metadata in a Table

Asset Admins can bulk edit metadata using a table view.

Work quickly

 

Documentation updated: Sept. 25, 2026

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