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Search Engine Optimization

Search Engine Optimization

Foundations for SEO

SEO Basics

What is search engine optimization, why is it important and how do search engines rank content?

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Strategy and Keyword Research

Develop and implement a goal-based SEO strategy.

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SEO Tips for Content Creators

Content Best Practices for SEO

Consider how writing, metadata, link strategy, media optimization and page layouts can benefit SEO.

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Technical Factors Affecting SEO

Address crawlability, indexability, website health and structured data needs to improve SEO. Learn how to add metatags in MSU’s enterprise CMS platforms.

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Tools and Resources

Additional Resources

  • Google Keyword Planner — Explore related keywords, evaluate search volume and competition (free)
  • Answer Socrates — Research questions being asked based on topics or keywords (free)
  • KW Explorer — Identify long-tail keywords and latent semantic indexing, or LSI, keywords based on linguistic and contextual similarities (free)
  • Answer the Public — Research questions being asked based on topics or keywords (paid)
  • Google Search Console — Tools to help measure search traffic and performance, fix issues and improve Google search results (free)
  • Semrush — Suite of available tools covering SEO, content marketing, competitor research and more (paid)
Search Engine Optimization