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Michigan State University
Michigan State University
Digital Experience Studio

University Communications and Marketing

Digital Experience Studio

  • Experience Program
    • Website Project Process
    • Working with a Vendor
    • Glossary
    • Taxonomy Data Dictionary
  • |
  • Experience Design
    • Website Strategy
    • Website Structure
    • Information Architecture and Navigation
    • User-Centered Design Conventions
    • Common UX Issues
    • Enterprise Design System
    • Content Planning
    • Creating Accessible Content
    • Taxonomy and Filters
  • |
  • Website Technology
    • Web Standards
    • Search Engine Optimization
    • Cascade CMS
    • Sitecore CMS
    • Content Hub Overview
    • Content Hub DAM
    • Content Hub Operations

    SitecoreAI

    Sitecore user login
  • |
  • Social Media
    • Alt Text Bookmarklet
    • Meta Ad Pixel
    • Social Media and Web Integration
    • Sprinklr

    Sprinklr

    Sprinklr user login
  • |
  • Analytics
    • Google Analytics (GA4)
    • Testing
    • Data Visualization

    Google Analytics

    Google Analytics user login
  • |
  • News and Events
    • News and Updates
    • Events and Trainings
Digital Experience Studio

University Communications and Marketing

  • Experience Program
  • Experience Design
  • Website Technology
  • Social Media
  • Analytics
  • News and Events

< Experience Program

  • Website Project Process
  • Working with a Vendor
  • Glossary
  • Taxonomy Data Dictionary

< Experience Design

  • Website Strategy
  • Website Structure
  • Information Architecture and Navigation
  • User-Centered Design Conventions
  • Common UX Issues
  • Enterprise Design System
  • Content Planning
  • Creating Accessible Content
  • Taxonomy and Filters

< Website Technology

  • Web Standards
  • Search Engine Optimization
  • Cascade CMS
  • Sitecore CMS
  • Content Hub Overview
  • Content Hub DAM
  • Content Hub Operations

SitecoreAI

Sitecore user login

< Social Media

  • Alt Text Bookmarklet
  • Meta Ad Pixel
  • Social Media and Web Integration
  • Sprinklr

Sprinklr

Sprinklr user login

< Analytics

  • Google Analytics (GA4)
  • Testing
  • Data Visualization

Google Analytics

Google Analytics user login

< News and Events

  • News and Updates
  • Events and Trainings
Digital Experience Studio > Website Technology >

Search Engine Optimization

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Search Engine Optimization

Foundations for SEO

SEO Basics

What is search engine optimization, why is it important and how do search engines rank content?

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Strategy and Keyword Research

Develop and implement a goal-based SEO strategy.

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SEO Tips for Content Creators

Content Best Practices for SEO

Consider how writing, metadata, link strategy, media optimization and page layouts can benefit SEO.

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Technical Factors Affecting SEO

Address crawlability, indexability, website health and structured data needs to improve SEO. Learn how to add metatags in MSU’s enterprise CMS platforms.

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Tools and Resources

Additional Resources

  • SEO Tools
    • Google Keyword Planner — Explore related keywords, evaluate search volume and competition (free)
    • Answer Socrates — Research questions being asked based on topics or keywords (free)
    • KW Explorer — Identify long-tail keywords and latent semantic indexing, or LSI, keywords based on linguistic and contextual similarities (free)
    • Answer the Public — Research questions being asked based on topics or keywords (paid)
    • Google Search Console — Tools to help measure search traffic and performance, fix issues and improve Google search results (free)
    • Semrush — Suite of available tools covering SEO, content marketing, competitor research and more (paid)
  • SEO Learning Resources

    • SEO News and Blogs

    • Moz Blog — Moz is a long-standing authority in the SEO industry. Its blog has articles and guides for various SEO topics.
    • Search Engine Land — Features industry news and updates, with focus on search engine algorithms and best practices
    • Backlinko — Data-driven SEO advice and strategies
    • Semrush Blog — In-depth articles and research on technical SEO, content strategy and competitor analysis
    • Ahrefs Blog — Focus on technical SEO and backlink analysis, with practical tips and guides

    Documentation Resources

    • Google — Getting Started with Search Console
    • Google — Use Keyword Planner