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Brand and Design Standards

Brand and Design Standards

Required Components

All university websites must include, at a minimum, the following components:

Required Brand Standards

All university websites must adhere to MSU brand standards, outlined on the MSU Brand Studio website. These include, but are not limited to:

Perk of using Sitecore: As an enterprise CMS, any websites built using Sitecore XM Cloud and using component library elements will have built-in access to the brand-aligned masthead, search tool, legal footer, color palette and web fonts.

Note: The use of college, department, center, unit and program logos or marks is not permitted on external communications, including websites.

Exceptions:

  • National laboratories (e.g., Facility for Rare Isotope Beams, National Superconducting Cyclotron Lab)
  • Externally facing, revenue-generating units (e.g., MSU Health Team, MSU Press, Kellogg Hotel and Conference Center)
  • Cultural entities (e.g., Broad Art Museum, Wharton Center for Performing Arts)
Website Standards and Best Practices