User groups are used to group related Sprinklr user seats. These can be by unit, sub-unit or other classification. University Communications and Marketing typically puts each Sprinklr user seat into two user groups, corresponding to Tier Tags. Depending on unit needs, additional user groups may be added, such as for brands, programs or unit administration. Membership to unit groups is limited to staff belonging to the affiliated unit.
User groups are primarily used for permissions and sharing.
The Sprinklr platform owner in University Communications and Marketing uses user groups to efficiently grant permissions to features and access to accounts.
Sprinklr users may utilize user groups to share dashboards and reports with other users in an efficient manner, as opposed to granting access to multiple individuals.
Documentation updated: Oct. 30, 2026