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Michigan State University
Michigan State University
Digital Experience Studio

University Communications and Marketing

Digital Experience Studio

  • Experience Program
    • Website Project Process
    • Working with a Vendor
    • Glossary
    • Taxonomy Data Dictionary
  • |
  • Experience Design
    • Website Strategy
    • Website Structure
    • Information Architecture and Navigation
    • User-Centered Design Conventions
    • Common UX Issues
    • Enterprise Design System
    • Content Planning
    • Creating Accessible Content
    • Taxonomy and Filters
  • |
  • Website Technology
    • Web Standards
    • Search Engine Optimization
    • Cascade CMS
    • Sitecore CMS
    • Content Hub Overview
    • Content Hub DAM
    • Content Hub Operations

    SitecoreAI

    Sitecore user login
  • |
  • Social Media
    • Alt Text Bookmarklet
    • Meta Ad Pixel
    • Social Media and Web Integration
    • Sprinklr

    Sprinklr

    Sprinklr user login
  • |
  • Analytics
    • Google Analytics (GA4)
    • Testing
    • Data Visualization

    Google Analytics

    Google Analytics user login
  • |
  • News and Events
    • News and Updates
    • Events and Trainings
Digital Experience Studio

University Communications and Marketing

  • Experience Program
  • Experience Design
  • Website Technology
  • Social Media
  • Analytics
  • News and Events

< Experience Program

  • Website Project Process
  • Working with a Vendor
  • Glossary
  • Taxonomy Data Dictionary

< Experience Design

  • Website Strategy
  • Website Structure
  • Information Architecture and Navigation
  • User-Centered Design Conventions
  • Common UX Issues
  • Enterprise Design System
  • Content Planning
  • Creating Accessible Content
  • Taxonomy and Filters

< Website Technology

  • Web Standards
  • Search Engine Optimization
  • Cascade CMS
  • Sitecore CMS
  • Content Hub Overview
  • Content Hub DAM
  • Content Hub Operations

SitecoreAI

Sitecore user login

< Social Media

  • Alt Text Bookmarklet
  • Meta Ad Pixel
  • Social Media and Web Integration
  • Sprinklr

Sprinklr

Sprinklr user login

< Analytics

  • Google Analytics (GA4)
  • Testing
  • Data Visualization

Google Analytics

Google Analytics user login

< News and Events

  • News and Updates
  • Events and Trainings
Digital Experience Studio > Social Media > Sprinklr > Getting Started >

Account Groups

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Account Groups

What are Account Groups?

Account groups are used to group related accounts. These can be by unit, sub-unit or other classification. University Communications and Marketing typically puts each account into two account groups, corresponding to Tier Tags. Depending on unit needs, additional account groups may be added, such as for brands or programs. Access to account groups is limited to staff with access to the affiliated accounts.

Using Account Groups as Filters

Account groups can be used to filter dashboards, reports and the editorial calendar. Simply select “Account Group” as the filter type and the appropriate account group(s) to display the data for the proper group(s). This allows a user to see aggregate post data for all accounts in the selected account group. 

Publishing via Account Groups

Users will generally want to avoid selecting an account group when in the Create Post panel. Publishing to the group prevents a user from editing the post content on a channel-by-channel basis. Creating channel-specific content is a best practice.

An account group can be selected when the user does want to post an exact replica of a message to each account in the account group. All posts will have the same text, asset(s), link(s) and/or custom field labels if this method is used.

Current Account Groups

Tier 1 Account GroupsTier 2 Account GroupsTier 3 Account Groups
​Advancement (UA)UA - Alumni
UA - HR/Careers
UA - Sparty
 
Ag & Natural Resources (CANR)​CANR - AgBioResearch
CANR - CANR Official
CANR - CRIS Ingredient Safety
CANR - Entomology
CANR - Michigan 4-H
CANR - Michigan 4-H Foundation
CANR - MSU Dairy Store
CANR - MSU Extension
CANR - MSU IAT
CANR - Packaging
 
​All MSU Partners Accounts  
Arts & Letters (CAL)CAL - Arts & Letters Official 
​Assoc Provost for Undergraduate Education (APUE)APUE - Spartan Experience Record
APUE - Undergraduate Research
 
​Athletics (ATH)​ATH - Baseball
ATH - Basketball (Men’s)
ATH - Basketball (Women’s)
ATH - Field Hockey
ATH - Football
ATH - Golf (Men’s)
ATH - Golf (Women’s)
ATH - Gymnastics
ATH - Hockey
ATH - Main Athletics Accounts
ATH - Rowing
ATH - Soccer (Men’s)
ATH - Soccer (Women’s)
ATH - Softball
ATH - Spartan Fund
ATH - Tennis (Men’s)
ATH - Tennis (Women’s)
ATH - Volleyball
ATH - Wrestling
ATH - XC/TF
 
​Burgess Institute (BUR)BUR - Burgess Institute
BUR - Hatchcast
 
​Business (BUS)​BUS - Business Official
BUS - Dean
BUS - Exec Devel Program
BUS - MBA
 
​ComArtSci (CAS)​CAS - ComArtSci Inclusiveness
CAS - ComArtSci Official
CAS - Research
CAS - Strat Com
 
​Education (EDU)​EDU - Education Official
EDU - MAET
 
Engineering (EGR)EGR - Engineering Official 
​EVP Administration (EVPA)​SUS - Sustainability​ 
​Facility for Rare Isotope Beams (FRIB)FRIB - FRIB Official 
​Government Relations (GOV)GOV - Government Relations
GOV - MI Spartan Impact
 
Honors College (HON)​HON – Honors College Official 
Human Medicine (CHM)CHM - Cancer Research
CHM - Gran Fondo
CHM - Human Med Official
CHM - Research Center
 
​Innovation Center (MSUIC)MSUIC - Innovation Center Official 
​Internal Comms (INT)​​INT - Know More 
Law (LAW)LAW – Law Official 
MSU Health Care (MSUHC)MSUHC - Health Care Official
MSUHC - Health Care Pharmacy
MSUHC - PT/OT
MSUHC - Sports Medicine
 
​Nursing (NUR)​NUR - Nursing Official 
Office of the Provost (PRO)​ART - Broad Art Museum 
Osteopathic Medicine (COM)COM - Osteo Med Official
COM - Slavery to Freedom
 
​President (PRES)PRES – Office of the President 
Social Science (CSS)CSS - Anthropology
CSS - Anti-Counterfeiting & Product Protection Center
CSS - Center of Integrative Studies
CSS - Chicano/Latino Studies
CSS - Criminal Justice
CSS - Economics
CSS - Environmental Science & Policy
CSS - Geo/Enviro/Spatial Sciences
CSS - Global Urban Studies Program
CSS - HDFS
CSS - History
CSS - HRLR
CSS - IPPSR
CSS - MATRIX
CSS - MGSP 
CSS - Political Science
CSS - Psychology
CSS - Social Science Official
CSS - Soc Sci Scholars
CSS - Social Work
CSS - Sociology​
 
Student Life and Engagement (SLE)SLE - Auxiliary Sports Group (All)





SLE - Culinary Services (All)




SLE - Diversity, Equity, Inclusion, Belonging (All)







SLE - Residence Education and Housing Services (All)


SLE - Student Development & Leadership (All)







SLE - SLE Administration (All)
​SLE - Breslin Center
SLE - Forest Akers Golf Course
SLE - MSU Tennis Center
SLE - RecSports
SLE - Spartan Spirit Shops

SLE - Eat At State
SLE - Kellogg Catering
SLE - Kellogg Hotel & Conference Center
SLE - State Room Restaurant

SLE - GSCC
SLE - MOSAIC
SLE - OCAT
SLE - Fraternity & Sorority Life
SLE - Student Parent Resource Center
SLE - Student Veterans Resource Center
SLE - Women*s Student Services

SLE - Live On
SLE - MRULE/ICA

SLE - MSU Union
SLE - Office of Spartan Experiences
SLE - University Activities Board
SLE - Center for Community Engaged Learning
SLE - Student & Community Relations
SLE - Career Services Network
SLE - Office of Student Success and Accountability

SLE - Student Life & Engagement
SLE - Inclusive Campus Initiative
UComms Accounts (All)MSU – Institutional
MSU – News
MSU – President
 
University LicensingUL – MSU Gear 
Wharton Center (WHAR)WHAR - Institute for Arts & Creativity
WHAR - NextGen@Wharton
WHAR - Wharton Center Official
 
Demo College (COL)COL – Dept 1
COL – Dept 2
COL – Dept 3
COL – Main Accounts
COL - Program
 

Archived Account Groups

Tier 1 Account GroupsTier 2 Account GroupsTier 3 Account Groups
Admissions (OA)OA - Admissions Official
OA - Admissions Parents
 
​Infrastructure Planning and Facilities (IPF)IPF - IPF Official 
Licensing (LIC)​LIC - Licensing Official 
MSU Foundation (MSUF)MSUF - Conquer Accelerator
MSUF - East Lansing TIC
MSUF - Foundation Official
MSUF - MBI Biotech
MSUF - Red Cedar Ventures
MSUF - Spartan Innovations
​President (PRES)PRES – Office of the President
PRES – President Stanley
 
Student Health and Wellness (SHW)SHW - Health Promotion




SHW - Health Services


SHW - Counseling and Psychiatric Services
SHW - Safe Place
SHW - Sexual Assault Program
​SHW - Health Promotion - Celebrations
​SHW - Health Promotion - MSU Recovery
SHW - Health Promotion - MSU Social Norms
SHW - Health Promotion - NSNC

SHW - Health Services - Healthy Spartans
SHW - Health Services - SHAC
Veterinary Medicine (CVM)CVM - Online Food Safety
CVM - Vet Med Dean
CVM - Vet Med Official
 
WKARWKAR - WKAR Official 
   

 

Documentation updated: July 1, 2024