Audience Insights

Sprinklr has a feature called Audience Insights (also known as an Audience Study) that will generate a report about the audience for a specific social media account. These reports are available for X and LinkedIn (as of December 2023).

These reports can provide insights into publicly available demographic data and the areas of interest of audience members, based on their profiles and channel activity.

1. Open a New Page tab in Sprinklr.
2. Navigate to the Sprinklr Insights tab. 
3. Click “Audience Insights” in the Insights section of the Learn column.
4. Click “Create Audience Study.”
5. Click “Audience Study” (on left), then click “Proceed to Create.”
6. Name the study. Make it clear which unit/account the report was created for.
7. Select the channel from the drop-down Source list.
8. Choose a business objective for the study. Options include:
   1. Audience Overview
   2. Brand Ambassadors
   3. Brand Partnerships
   4. Media Planning
9. Select the filters necessary, depending on the business objective chosen above. Users must select at least one filter criteria.
10. Click “Create Study.”
11. Allow time for the study to run. Once it is complete a View Report button will appear in the list on the Audience Study landing page.

Documentation updated: Feb. 20, 2024