The true advantage to using a social media management tool is the ability to obtain more robust analytics data to guide content strategy. Sprinklr allows units to add metadata to posts, measure and report on hundreds of metrics, and share the insights with others through dashboards, reports and presentations.
Advanced features, such as custom metrics and metadata, add to the robustness of data. AI-powered alerts and scheduled reporting features streamline the work process for communicators. Audience insight studies help users to create a more effective content strategy.
Analytics Reporting
Reporting Dashboards
Use standard, templated or custom dashboards to visualize performance for unit accounts.
Post Performance Baselines
Use this dashboard template to evaluate post performance against the average baseline for accounts.
Share Insights
Presentations and Reports
Export data into scheduled or on-demand reports, share dashboard links and build presentations with dynamic data.
Advanced Features
Take Use of Sprinklr Further
Message Metadata
Add standard and custom metadata to messages, enabling more granular reporting.
Custom Metrics
If hundreds of out-of-the-box metrics don’t meet a particular need, users can create a custom metric.
Insight Alerts
AI technology will alert users to unusual activity on an account or post with account and post insight alerts.
Campaigns
Institutional-level accounts have access to Sprinklr campaign tags.
Units outside of University Communications and Marketing can utilize custom metadata fields to track unit-level campaigns. See "Message Metadata," above, for more information.
Audience Insights
Generate audience studies for LinkedIn and X to gather insights into audience members’ demographics and interests.
Social Media Best Practices
The University Communications and Marketing website offers additional insights on best practices for social media analytics.