There is so much public information available from audiences if units only take the time to look! Monitoring conversations that explicitly tag unit accounts is a good first step. Units can gain more awareness by actively listening to public conversations they’re not tagged in. Use Sprinklr’s tools to listen to what the audience is saying. This enables units to address audience member needs, provide better customer service, extend the reach of unit messaging and build their community. What is the audience saying? Listening can provide answers.
Listening Features
Listening Explorer
Listening features available to campus users include quick search, trending topics and smart insights.
Listening Insights
Listening features are limited to strategic use cases at University Communications and Marketing’s discretion.
Monitoring and Listening Best Practices
The University Communications and Marketing website offers additional insights on monitoring and listening strategy.
