Search engine optimization, or SEO, is impacted by the structure and content of a webpage. Search engines and website users will utilize the page content in different ways and contexts. It is important to balance writing for search engines with writing for actual users. Packing a page full of keywords to please a search engine will render the content completely unreadable by a human.
Writing for SEO
Designing for SEO
Additional Resources
SEO Basic Principles
What is search engine optimization, why is it important and how do search engines rank content?
Technical Factors Affecting SEO
Address crawlability, indexability, website health and structured data needs to improve SEO. Learn how to add metatags in MSU’s enterprise CMS platforms.
MSU Research: What Makes a Good Headline?
Headlines can impact whether an audience member wants to view content. They can also impact SEO. MSU researchers have provided advice for developing quality headlines.
Documentation updated: May 2, 2024