Jump to HeaderJump to Main ContentJump to Footer
Michigan State University
Michigan State University
Digital Experience Studio

University Communications and Marketing

Digital Experience Studio

  • Experience Program
    • Website Project Process
    • Working with a Vendor
    • Glossary
    • Taxonomy Data Dictionary
  • |
  • Experience Design
    • Website Strategy
    • Website Structure
    • Information Architecture and Navigation
    • User-Centered Design Conventions
    • Common UX Issues
    • Enterprise Design System
    • Content Planning
    • Creating Accessible Content
    • Taxonomy and Filters
  • |
  • Website Technology
    • Web Standards
    • Search Engine Optimization
    • Cascade CMS
    • Sitecore CMS
    • Content Hub Overview
    • Content Hub DAM
    • Content Hub Operations

    SitecoreAI

    Sitecore user login
  • |
  • Social Media
    • Alt Text Bookmarklet
    • Meta Ad Pixel
    • Social Media and Web Integration
    • Sprinklr

    Sprinklr

    Sprinklr user login
  • |
  • Analytics
    • Google Analytics (GA4)
    • Testing
    • Data Visualization

    Google Analytics

    Google Analytics user login
  • |
  • News and Events
    • News and Updates
    • Events and Trainings
Digital Experience Studio

University Communications and Marketing

  • Experience Program
  • Experience Design
  • Website Technology
  • Social Media
  • Analytics
  • News and Events

< Experience Program

  • Website Project Process
  • Working with a Vendor
  • Glossary
  • Taxonomy Data Dictionary

< Experience Design

  • Website Strategy
  • Website Structure
  • Information Architecture and Navigation
  • User-Centered Design Conventions
  • Common UX Issues
  • Enterprise Design System
  • Content Planning
  • Creating Accessible Content
  • Taxonomy and Filters

< Website Technology

  • Web Standards
  • Search Engine Optimization
  • Cascade CMS
  • Sitecore CMS
  • Content Hub Overview
  • Content Hub DAM
  • Content Hub Operations

SitecoreAI

Sitecore user login

< Social Media

  • Alt Text Bookmarklet
  • Meta Ad Pixel
  • Social Media and Web Integration
  • Sprinklr

Sprinklr

Sprinklr user login

< Analytics

  • Google Analytics (GA4)
  • Testing
  • Data Visualization

Google Analytics

Google Analytics user login

< News and Events

  • News and Updates
  • Events and Trainings
Digital Experience Studio > Social Media > Sprinklr > Channels >

TikTok

MSU Tools and Resources

  • A to Z Index
  • Find People
  • Email
  • Tech Support
  • Social Media Directory

Communications Resources

  • University Communications and Marketing
  • University Trademarks and Licensing
  • MSU Brand Studio
  • MSU Editorial Style Guide
  • MSU Photos

Contact us

517-355-7505

Address

Michigan State University 408 West Circle Drive East Lansing, MI 48824

Follow Us

  • Visit our Facebook page
  • Visit our page on X
  • Visit our Instagram page
  • Visit our LinkedIn page
  • Visit our YouTube page
  • Visit our TikTok page

If you're having accessibility issues, please let us know.

Know MoreTransparency Reporting: Budget & Salary/Compensation
  • Contact Information|
  • Site Map|
  • Privacy Statement|
  • Site Accessibility|
  • Call MSU: (517) 355-1855|
  • Visit: msu.edu|
  • Notice of Nondiscrimination|

SPARTANS WILL|© Michigan State University|

TikTok

Engagement and Community Management

See the Community Management page for general instructions on engaging with posts. Sprinklr enables responding to inbound TikTok comments and replies on owned posts from Engagement dashboards. See below for some platform-specific features with regard to community management.

Engagement Capabilities

Message Actions 

The following actions may appear in the Engagement menu on a message in the Engagement dashboard:

  • Comment Moderation
  • Reply to Comments and Replies
  • Like/Unlike Comments and Replies
  • Hide/Unhide Comments and Replies
  • Delete a Brand Comment/Reply
     

Publishing to TikTok 

See the Social Publishing page for general instructions on creating and publishing posts. The information below contains additional details relevant specifically to TikTok Business Account content. A user also can review the Sprinklr Knowledge Portal articles indexed at “Publish to TikTok Business” for additional information.

Uploading TikTok Videos

There are a few additional features and details to note when uploading a TikTok video using the Create Post panel. 

Caption
  • Add text, custom links, content placeholders, links, text templates or YouTube videos to the post by clicking the Insert icon in the bottom left corner. 
  • Character limit for video captions: 2,000 characters
  • Character limit for @-mentions: 30 characters
  • TikTok-suggested hashtags will appear based on the keywords entered in the video caption when a user starts typing #.
Emoji

Add TikTok to Existing Sprinklr Workflows

As TikTok is less commonly adopted among campus units, this channel was not included in the standard dashboard setup for units who entered the system prior to 2024 or for units who added TikTok to their channel strategy after onboarding to Sprinklr. Units can add TikTok to their workflows by following the instructions below. 

Step A: Add the channel account to the system.

Follow instructions for adding the channel account to Sprinklr. These can be found on the Channel Connections page. Use the same user group(s), account group(s) and subscriber(s) settings that were used for other channel accounts in the same unit grouping (e.g., the unit’s Tier 2 or Tier 3 group, such as the college or department).


Step B: Add inbound columns to the Inbound dashboard.

TikTok Limitations

For an overview of the latest TikTok functionality in Sprinklr, see “TikTok Business Capabilities and Limitations” in the Sprinklr Knowledge Portal.

Visit Sprinklr website
Construction barricade and cones on a road lane

Documentation updated: Oct. 31, 2025

Click the Emoji Picker icon to insert an emoji in the caption.

Privacy

A user can disable comments, duets and stitches if by checking these boxes. 

Change Video Thumbnail

Users with the Update Thumbnail permission can edit the thumbnail for the uploaded video. Hover over the uploaded video in the Media section and select the Change Thumbnail (pencil icon) option in the top right corner. Select a new thumbnail from the Prominent Frames window and click “Use this frame.”

  1. Navigate to the Inbound dashboard.
  2. Click “Add Column” at the top right.
  3. Select “Workflow.”
  4. Select “Enhanced Queues.”
  5. In the Edit panel:
    Choose the Universal Inbox queue for the unit.
    Choose “TikTok” for the channel.
    Choose the message types to include in the Category field.
Recommendation: Create one column for TikTok Authorized Post and TikTok Video, a second column for TikTok Comment and TikTok Reply and a third column for TikTok Ad Comment (if needed) and TikTok Ad Reply (if needed).
Note: Sprinklr cannot be used to manage TikTok ad campaigns and budgets.
  1. Name the column, as appropriate, so it is clear what messages are included.
    Assign a column color.
    Click “Create Column” to save.
  2. Repeat for other columns, as necessary.
Step C: Update hidden column on Resolution dashboard.
  1. Navigate to the Resolution dashboard.
  2. Locate the Hidden column. This is likely called “Hidden (FB, Tw Only).”
  3. Rename the column to indicate TikTok is also included. 

Click the three-dot icon at the top right side of the column.
Choose “Edit.”
Update the column name.
Click “Update Column” to save the changes.

Step D: Add outbound columns to the Outbound dashboard.
  1. Navigate to the Outbound dashboard.
  2. Click “Add Column” at the top right.
  3. Select “TikTok.”

  4. Select the column type.

    Recommendation: Add columns for Video Posts, Comments and Replies.
  5. Choose the account.
  6. Assign a column color.
  7. Click “Create Column” to save.
  8. Repeat for other columns, as necessary.
Step E: Confirm the unit inbox rule includes the channel.

Submit a ticket to University Communications and Marketing by email Comms.WebSupport@msu.edu. 

  • Note that the unit is adding a new channel and specify the channel and account.
  • Ask that University Communications and Marketing confirm that the unit’s universal inbox rule is configured appropriately to route messages from this type of channel.