LinkedIn

The following actions appear in the engagement menu on a message in the engagement dashboard:

• Comment
• Post This
• Archive
• React
• Translate (if not English)

Opening the message in the Third Pane view allows users to access the profile information for the message author. This information includes:

• Message sender’s profile — including photo, profile information, properties and comments
• Conversations — messages between this user and MSU-related accounts connected to Sprinklr
• Recent updates — posts by this account
• Follow/unfollow
• Audit trail — changes made to the profile record in Sprinklr

The post section allows users to add a message, photo(s) or video. 
Users also can click “Insert” in the message post to add custom links, content placeholders, a YouTube video, link or text template.

For images, including GIFs, be sure to add appropriate alt text. This descriptive text is used by screen readers to assist those who are unable to see the image. Alt text is also helpful for search optimization.

To add alt text, choose the specific LinkedIn account from the channel selection bar. Scroll down to the image section and add alt text for each image. This must be repeated for each individual image and account. The alt text fields will not appear when the global “all accounts” option is selected because alt text is not available on all channels via Sprinklr. This is due to API restrictions. 

To tag a page, type @ and then begin typing the LinkedIn company account name. Choose the name from the drop-down list of potential matches that appears, then continue typing the message. 

Click the Emoji Picker icon to insert an emoji in the message.

Sprinklr allows for targeting audience members on LinkedIn posts. 
See the Sprinklr Knowledge Portal section “To Perform LinkedIn Share Targeting” in the “Publish to LinkedIn” article for information on what these limitations mean for the audience.