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Michigan State University
Michigan State University
Digital Experience Studio

University Communications and Marketing

Digital Experience Studio

  • Experience Program
    • Website Project Process
    • Working with a Vendor
    • Glossary
    • Taxonomy Data Dictionary
  • |
  • Experience Design
    • Website Strategy
    • Website Structure
    • Information Architecture and Navigation
    • User-Centered Design Conventions
    • Common UX Issues
    • Enterprise Design System
    • Content Planning
    • Creating Accessible Content
    • Taxonomy and Filters
  • |
  • Website Technology
    • Web Standards
    • Search Engine Optimization
    • Cascade CMS
    • Sitecore CMS
    • Content Hub Overview
    • Content Hub DAM
    • Content Hub Operations

    SitecoreAI

    Sitecore user login
  • |
  • Social Media
    • Alt Text Bookmarklet
    • Meta Ad Pixel
    • Social Media and Web Integration
    • Sprinklr

    Sprinklr

    Sprinklr user login
  • |
  • Analytics
    • Google Analytics (GA4)
    • Testing
    • Data Visualization

    Google Analytics

    Google Analytics user login
  • |
  • News and Events
    • News and Updates
    • Events and Trainings
Digital Experience Studio > Analytics > Google Analytics >

Metrics and Dimensions for Sitecore Sites

Metrics and Dimensions for Sitecore Sites

When units launch a new website in Sitecore, University Communications and Marketing can add a standard implementation of Google Analytics 4. The standard implementation includes out-of-the-box dimensions and metrics, listed below.

Users are welcome to add their own custom metrics and dimensions within their Google Analytics account. University Communications and Marketing cannot guarantee analytics support for questions regarding custom configurations. 

Out-of-the-Box Metrics

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Frequently Used Metrics
Additional Available Metrics
Available Metrics Requiring Additional Setup by Unit, or Typically Irrelevant Metrics

Out-of-the-Box Dimensions

Frequently Used Dimensions
Additional Available Dimensions
Available, Typically Irrelevant Dimensions

 

Documentation updated: June 20, 2025

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