Naming a Page

There are several places where pages can be named in Sitecore. How the name fields are approached impacts how the name displays within the system and publicly to website visitors.

Initial Page Name and URL

When initially creating a page, use letters, hyphens or spaces, but no other special characters. This initial name impacts the page URL and appears in the Site Content Tree.

The page xmc-demo-site is highlighted in the sitemap content tree. — Figure 1: The initial page name is URL-friendly and appears in the Site Content Tree.

Name Displayed in Content Tree

To change how the page name appears in the Site Content Tree within Sitecore:

In Page Builder:

Locate the page in the Site tree (left-side panel).
Click the “…” icon to the right of the page name and click Settings.

The ellipses menu icon next to the page name is outlined in red. — Figure 2: To change the Display name, click the menu icon to access the Rename menu option.

Change the Display name field. You can use spaces in this field. It is for internal use only.
Figure 3: When initially added, the Display name matches the Item name. The Item name controls the page URL.

Item name shows xmc-demo-site and Display name reads — Figure 4: The Display name can be changed but the Item name should be left as is. The Item name controls the page URL.

Click the X in the top right corner to close the Settings panel. The Site Content Tree now shows the new Display name.
Figure 5: The Site Content Tree display name may be easier for content authors to read but it will not impact the website visitor experience.

Note: Changing this field will not update the public display of the page name, such as what a site visitor would see in navigation.
Figure 6: The navigation and breadcrumb components still display the Item name.

Page Name Visible to Visitors

To change the visible page name that is referenced in the Main Navigation, Page Title and Contextual Navigation components:

In Content Editor:

Locate the page in the Site Content Tree. Click to select.
Change the Title field and the Browser Title fields to the desired page name.

Note: The Browser Title field controls the site name on the search results page. Be sure to include the page name in this field on the Home page.

Click Save.
View in Page Builder. Refresh the canvas, if necessary.
The Breadcrumb or Page Title component will update to show the change.

Screenshot showing the breadcrumb on a page — Figure 9: The Breadcrumb component now displays the new page title.

Note: This is the most reliable method. This method also allows content authors to set a Page Title and Browser Title that differs from the title field displayed in a Hero Banner.

Documentation updated: June 15, 2026

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