May 2026 S@MS Newsletter

Instagram Comment Editing: ICYMI, Instagram now allows comment editing. Users can edit their comments within 15 minutes of posting, and there’s no limit on how many times you can edit a comment within that time frame. Once a comment is edited, people will be able to see it was edited but will not see the version history.

TikTok Adds Keywords: TikTok has added a new feature that will allow creators to suggest and block keywords to be associated with their content. As the platform becomes more of a search engine, this update should help creators better connect their content with audiences who will be interested.

LinkedIn Benchmarks Report: Social Insider recently published an in-depth analysis of 1.3 million LinkedIn business posts to provide updated benchmarks and data to help social media professionals guide their LinkedIn strategy. We love how the report breaks down engagement by asset type to give you a more detailed comparison between post types.

Instagram Updates Post Insights: Instagram recently updated its post insights feature. The updated UI includes new tabs to make it easier to access key metrics overviews like engagements and audience, and expanded data helps paint a clearer picture of how content is resonating with your audience. The insights are a little different between post types, but we've been enjoying this more granular view into each post. 

1. BTS storytelling with employees: Social media users love a look behind the scenes of interesting or unique jobs and events, and lately we've noticed a renewed interest in hearing from the people making it happen. This format presents a nice opportunity to highlight some of the people in your unit and the unique work they do.
2. Hallelujah: Share some of the best things associated with your unit with this fun, simple trend. A few ideas: Game day cookies, hallelujah. Zeke the Wonderdog, hallelujah. Bubble waffles, hallelujah.
3. Top 5 Horror Movies: On the flip side, what are five not as fun (but relatable) experiences you can highlight to connect with students? Some examples might be missing your bus, a confrontation with the geese along the Red Cedar, missing your fav meal in the dining hall, an 18-credit semester, and having to leave MSU when you graduate. 

We all need inspiration. Here are a few accounts that may spark new ideas. 💡

1. FIGS: Despite being an apparel brand, FIGS never loses sight of the people who use their products. Their team clearly creates all their content with healthcare workers top of mind - from product launches to memes. A true masterclass in knowing your audience.
2. Raisin Bran: As everyone yearns for simpler times on the internet, we have to admire the Raisin Bran team's Threads approach. With mascot Sunny as the persona, they have perfectly recaptured what it was like to be on Twitter circa 2016. It provides great inspiration for text-only posts and community engagement on trending topics. 

Is TikTok slowing down? Gen Z seems to have an interesting love/hate relationship with the platform, and as it evolves, appear to be growing more discontented. We thought this Tubefilter article about Gen Z's TikTok use had some interesting insights into current sentiments about the platform and how users are adjusting.  

Wondering if a different publish time might improve your content performance? Sprout Social recently released its 2026 best times to post report, which breaks down the times people are most likely to engage with content across platforms. 

Is it the analog year, after all? We found this new ad from Pinterest, which has a core message of people getting offline, to be a really interesting position. It simultaneously echoes current sentiments about social media and plays into desires for "simpler times" while establishing itself as a platform to discover those opportunities and ideas.

It has us thinking of ways to apply this principle to our own content (and inspiring us to lower our screen time this summer.) 

We loved this Earth Day collab post between Spartan Upcycle, MSU Residence Hall Association and MSU Live On. Event promotion, campus pride point and Lorax reference all tied into one piece of very cute and timely content.

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