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Crafting branded digital experiences for Spartans

Best practices, resources and documentation for enterprise marketing technology platforms

Each of our digital channels tells a part of MSU’s story, helping to make connections and contributing to the Spartan experience. 

There are thousands of websites, social media accounts, email newsletters and applications that our audiences use to communicate with MSU. To them, these channels all represent Michigan State University. To us, these all represent opportunities to build relationships and provide a quality experience.

As communications professionals at MSU, we’re tasked with providing these audience members with a seamless branded experience that meets their wants and needs, regardless of how a visitor chooses to interact with our brand.

EXPERIENCE PROGRAM

University Communications and Marketing is working to provide a quality digital experience to audiences, help units fulfill their business needs and help campus communicators work in more effective and efficient ways.

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EXPERIENCE DESIGN

Experience design and research impact all digital channels through content architecture, channel integration, page layout design and navigation.

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MSU BRAND STUDIO

The MSU Brand Studio provides guidance on telling the MSU story with a clear and consistent voice and visual identity. Brand alignment is an important aspect of creating a quality digital experience. 

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WEBSITE TECHNOLOGY

Web standards and SEO best practices guide web design and build practices on any content management system. Documentation and support are available for Cascade and Sitecore.

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SOCIAL MEDIA

The technology side of social media is a complicated space. View documentation and support for MSU’s alt text bookmarklet, Meta ad pixels and Sprinklr enterprise system. 

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ANALYTICS

Measuring performance toward goals, optimizing to improve performance and sharing learned insights are key to developing a mature communications practice.

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WEBSITE PROJECT PROCESS

Websites may vary in size and complexity and have different audiences and goals, but there are common steps in the process for every project.

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MARKETING TECHNOLOGY GLOSSARY

Marketing technology comes with its own language. This reference guide can explain unfamiliar terminology.

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TAXONOMY DATA DICTIONARY

MSU’s systems utilize standardized taxonomies for various metadata fields. This guide includes the standard taxonomies and available fields and explains the importance of standardizing taxonomies to website visitors and for analytics.

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