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Digital Experience Studio

University Communications and Marketing

  • Experience Program
  • Experience Design
  • Website Technology
  • Social Media
  • Analytics
  • News and Events

< Experience Program

  • Website Project Process
  • Working with a Vendor
  • Glossary
  • Taxonomy Data Dictionary

< Experience Design

  • Website Strategy
  • Website Structure
  • Information Architecture and Navigation
  • User-Centered Design Conventions
  • Common UX Issues
  • Enterprise Design System
  • Content Planning
  • Creating Accessible Content
  • Taxonomy and Filters

< Website Technology

  • Web Standards
  • Search Engine Optimization
  • Cascade CMS
  • Sitecore CMS
  • Content Hub Basics
  • Content Hub DAM
  • Content Hub Operations

SitecoreAI

Sitecore user login

< Social Media

  • Alt Text Bookmarklet
  • Meta Ad Pixel
  • Social Media and Web Integration
  • Sprinklr

Sprinklr

Sprinklr user login

< Analytics

  • Google Analytics (GA4)
  • Testing
  • Data Visualization

Google Analytics

Google Analytics user login

< News and Events

  • News and Updates
  • Events and Trainings
Digital Experience Studio > Website Technology > Sitecore CMS > Sitecore Component Guide >

Backend Tags

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Backend Tags

Backend Tags are not visible to website visitors but can be used to control the visitor experience, such as aiding in search results or in prefiltered data listings. Backend Tags are site-specific and are shared across News, Events and People Directory features. 

Example use cases include tagging particular outreach program names or the name of an event series. 

Template Data

Value (single-line text)

  • Required field.
  • Text appears as the name of the Backend Tag.
  • This label can be used to match search queries on News, Events and People Listing pages, but it will not appear as a front-end data filter.

Inactive (checkbox)

  • If checked, this tag is no longer available for use. 

Instructions for Use

Add a New Backend Tag

In Content Editor:

  1. Expand the MSU node, the website node and the Data folder. 
  2. Right click on Backend Tags.
  3. Click Insert and Tag.
  4. Enter a name for the Backend Tag item and click OK.
  5. Enter a value for the Backend Tag.
  6. Click Save.
A screenshot showing the navigation tree with MarTech, then Data, then Backend Tags, then Insert and then Tag visible.
Figure 1: The Tag option appears after clicking Insert on the Backend Tags node in the Content Tree’s Data folder.

Tool Use Guide

 

Documentation updated: Apr. 2, 2026

Is there an issue with this documentation? Report it here.

Edit an Existing Backend Tag

In Content Editor:

  1. Expand the MSU node, the website node and the Data folder. 
  2. Expand Backend Tags folder.
  3. Locate the specific tag to be edited and click to select.
  4. Update the label value, as needed.
  5. Click Save.
Deactivate a Backend Tag

In Content Editor:

  1. Expand the MSU node, the website node and the Data folder. 
  2. Expand Backend Tags folder.
  3. Locate the specific tag to be edited and click to select.
  4. Check Inactive.
  5. Click Save.
Apply a Backend Tag to a Story Page

In Content Editor:

  1. Navigate to and select the story page in the Content Tree.
  2. Scroll to the Unit Taxonomies section of the data template and find the Backend Tags tag set. 
  3. Click on a tag in the left “All” column to select it.
  4. Click the > icon next to the tags list to move the selected tag to the right “Selected” column.
  5. Repeat as needed.
  6. To remove a tag, click the tag in the right “Selected” column and click the < icon to move it back to the left “All” column.
Apply a Backend Tag to an Event Details Page

In Content Editor:

  1. Navigate to and select the event details page in the Content Tree.
  2. Scroll to the Event Tagging section of the data template and find the Backend Tags tag set. 
  3. Click on a tag in the left “All” column to select it.
  4. Click the > icon next to the tags list to move the selected tag to the right “Selected” column.
  5. Repeat as needed.
  6. To remove a tag, click the tag in the right “Selected” column and click the < icon to move it back to the left “All” column.
Apply a Backend Tag to a Person Details Page

In Content Editor:

  1. Navigate to and select the person details page in the Content Tree.
  2. Scroll to the Tagging section of the data template and find the Backend Tags tag set. 
  3. Click on a tag in the left “All” column to select it.
  4. Click the > icon next to the tags list to move the selected tag to the right “Selected” column.
  5. Repeat as needed.
  6. To remove a tag, click the tag in the right “Selected” column and click the < icon to move it back to the left “All” column.